SCG has existing relationships with many cable and local television outlets. Given your organization’s goal, we will focus on building experience as well as name recognition and media awareness before targeting larger placement with major television outlets. Our media campaigns can be successful both ways, and we will only move as fast as the organization is comfortable moving.

Radio is an excellent way to quickly deliver a message without having to leave your house. However, that can also make radio interviews time consuming- because of the need to be in an office or at home. Therefore, we will only target high value radio that also fits our strategy. Additionally, we will quantify the audience size and time on air to help give a report to donors regarding the reach of their funding.